Theoretical Approaches of Health Campaigns and Practical Applications to COVID-19 Campaigns

نویسندگان

چکیده

Public communication campaigns are the focus of this contribution, especially in field health, that fulfill an important function today’s civic society by informing public about risky behaviors like AIDS, tobacco, alcohol, drug abuse, obesity or currently COVID-19. In addition they stimulating preventive behavior domains increasing physical activity, healthier nutrition keeping distance because COVID-19, but also areas traffic safety environmental protection. But try to alter non-healthy risk smoking too much drinking. Especially COVID-19 pandemic since early 2020 hit health systems all countries hard and almost ministries departments started develop implement together with technical legal interventions vaccination. Based on a system model problem analysis, definition goals, selection target groups, development campaign messages, empirical evaluation, it is goal contribution its underlying theoretical perspectives information seeking, cognitive dissonance theory, activation entertainment-education, social persuasion research approaches from sciences. background relevant theories, asking: What have we learned theory optimize campaigns?

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ژورنال

عنوان ژورنال: Science Journal of Public Health

سال: 2022

ISSN: ['2328-7950', '2328-7942']

DOI: https://doi.org/10.11648/j.sjph.20221001.17